Company Generac Power Systems
Name Senior Marketing Automation Specialist
Req # 64249
Employment Type Full Time
Shift 1st
At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support.
Job Summary: As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups.
Essential Duties & Responsibilities:
- Campaign Planning and Execution: Plan and execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences
- Data Segmentation and Integrations: Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud
- Customer Journey Mapping:Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions
- A/B Testing and Optimization: Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.
- Reporting and Analysis: Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement
- Compliance and Best Practices: Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations.
Minimum Qualifications:
- Bachelor's Degree in Business, Marketing, Communications, related degree or equivalent experience
- 4+ years marketing automation experience
- Experience with email campaign planning and execution, including html modification and audience segmentation
- Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
- Experience in email marketing and data automation
Preferred Qualifications:
- Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist
- In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder
Knowledge, Skills, and Abilities:
- Analytical skills and attention to detail
- Commitment to achieving measurable results
- Ability to communicate and collaborate across departments to drive continual performance
- Project management skills with the ability to handle multiple campaigns simultaneously
- Ability to analyze campaign performance and conduct meaningful A/B tests
- In-depth knowledge of email platforms like Salesforce Marketing Cloud
- Database mindset and ability to segment audiences using SQL and filtering
- Ability to configure new data sets in Salesforce Marketing Cloud
- Proficiency in HTML, SQL Query and AMPscript
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear, and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee may occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."